Archive for Full Focus Inc
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Renowned Lighting Design Company Full Focus Inc Announces Partnership with Martin Lighting
Arkansas based Full Focus, Inc. is now a fully fledged member of the Martin Lighting dealer network and with this development, they will be able to offer Martin’s full line of lighting products including the latest generation LED systems.
Full Focus, Inc. is proud to announce that they have been accepted into the Martin Lighting dealer network, which will enable them to offer to their clients the use of highly advanced lighting systems heretofore only available through a Martin dealer. A world leader in crafting dynamic lighting solutions, Martin Professional has long been considered the reference lighting solution against which the rest of the industry is compared. With their acceptance into Martin’s dealer network, Full Focus will be able to leverage Martin’s latest line of products in support of the exacting demands of their clients.
Full Focus Inc, nee Digital4U2, is well known in the entertainment circuit, with its founder, Robert Dicken having provided lighting solutions to some of the country’s legendary performers such as Loretta Lynn and Willy Nelson. With its robust client base, Full Focus has had its services counted on throughout the US, Canada and Mexico. Full Focus is a fixture with several Christian based national tours, providing production services featuring lighting design that is uniquely Full Focus in look and feel. Full Focus traces its roots back to Robert Dicken’s solid performance and professionalism, and today, the company continues to evolve in response to the unique needs and demands placed upon it by its burgeoning client base.
Robert Dicken’s company is today a highly sought after service provider and its breadth of work has seen it leaving footprints in production engagements across the world. Expanding beyond its original North American presence, Robert Dicken’s Full Focus has made inroads into Europe, and has even been sought out as an architectural consultant for several cathedral styled worship facilities. In addition to lighting up permanent fixtures, many with historical significance, Full Focus also serves aboard cruise ships and has provided professional services to vessels in Finland and Germany. Corporate events are also a big source of demand, and Full Focus has delivered its services to corporate clients in Europe, particularly in Spain.
By partnering with Martin Professional through its dealership network, Full Focus demonstrates its commitment to the ever expanding needs of its customer base. With this new arrangement, Full Focus’ founder, Robert Dicken will continue to be able to stay true to his passion, and that is, working on lighting design projects in a myriad of applications, but this time with leading edge technology available through Martin’s dealership network.
“Whether the venue is theatre, cruise ship, night club, live concert or architectural sites, Full Focus can deliver intelligent lighting design with passion and efficiency. We provide total production services to our home state of Arkansas and anywhere else in the world in need of entertainment production services, including dynamic lighting design,” explains Robert Dicken of Full Focus, Inc.
About:
Full Focus Inc. provides Sound, Lighting, Video and Scenic elements for any event. Corporate Events, Weddings, Parties, Concerts… No matter the size we are able to provide you with any and all the technical gear and staff needed to make your event a success. We have over 15 years of experience in designing and executing high quality events for clients all over the world.
Contact:
Robert Dicken
Full Focus, Inc.
(site) http://fullfocusinc.com
(email) rob@fullfocusinc.com
(voice) +1-501-205-1970
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Full Focus Inc. is now an authorized Martin Professional dealer.
“Founded in 1987 and headquartered in Aarhus, Denmark, Martin Professional is a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors.”
Full Focus Inc. is excited about the possibilities this brings to the local venues as well as our clients nationwide. Martin lighting is well known as an industry standard and provides road ready solutions for tours, rock solid performance for the night after night tasks of a nightclub, the elegance and proven reliability needed for architectural installations, as well as the functionality lighting designers around the globe require.
Full Focus is also pleased to offer the Martin Lighting line of controllers. Our entire team has had the opportunity to use the Martin Maxxyz on several of the NCL cruise ships as well as specifying the Maxxyz on several of our corporate events and we are in love with it! They have taken it even further now with the compact and much more affordable M1, which Full Focus has specified for the main lighting console at a local worship facility, and we plan on putting this console in stock as part of our rental inventory.
Martin also has a huge line of very cutting edge LED products. LEDs are taking our industry by storm and Martin is right there on the edge growing with it! They have the new MAC 350 Entour that is an LED answer to the moving light consumer. It’s simply amazing! No need for buying new lamps, it runs cool, its small form factor makes it easy to use as an architectural fixture but it has enough punch to use in a theatre setting as well. And the 350 is only one of many LED products Martin has done right. So stay tuned for more LED solutions.
Martin lighting has a strong environmental and ethical focus which makes them great fit here at Full Focus! Please take a look at the Martin Lighting product line on our online store and please call us for competitive pricing on all their products. Once again we are proud to offer you Martin products and stand behind their products 100%.
Architectural lighting is becoming a very important element worldwide. I have seen some amazing lighting on some amazing architecture while traveling. There are many things a business, home or any facility can do to create a new look to their building both inside and out. As a designer I am always looking at what is done to buildings and taking notes as to how we can assist those around us to create exciting new looks with architecture but keeping in tune with the design of the building and its surroundings. I feel it is so important to understand that it doesn’t have to be huge or extravagant to be perfect! There are places where a ton of expensive lights are what is needed to create the look, however it is often over-done and sometimes the simplest design is what is exactly needed.
I also want to say just a few more words about the use of natural lighting. I can’t count how many museums I have been to where the only light on the displayed objects is natural light that has been directed or allowed to fall onto the object architecturally. WOW! I mean it is amazing to look at a sculpture, painting or some ancient artifact with natural lamination. Then to think the architect had the vision to create that path for the light when designing the space is even more incredible. Now that isn’t always available in our modern designs but to take that concept into our modern forms and use the correct lighting is always a possibility.
Please don’t get me wrong, I love the LED movement and think it has a huge place for us designers and even the end users, but we must always keep in check what is actually needed for the effect or task and make sure we stay true to what we know is needed and not have our hands forced by new technology. Till then keep up the good work!
October 2010 the Full Focus Inc. team will travel to Turku Finland where the Allure of the Seas, the newest member of the RCCL fleet is being built.
Full Focus Inc. has been chosen to work with the producers of the new RCCL Allure. This is the sister ship to the Oasis of the Seas which we were a part of in 2009. These are the largest passenger ships on the sea. MSE out of Hollywood FL wroks with the dancers, event, and youth staff to create themed events on the ships. Full Focus works with MSE to light these events.
All of the shows are set up to run with time code or some other method of automation. This keeps consistancy in the shows when the current staffs contracts run out or new people are hired. Most of the ship uses Wholehog products to control the lighting and LCS for the audio and timecode. As far as fixtures go it is a wide variety of manufactures.
Full Focus Inc. provides backline and house sound for the Kris Allen VIP event in Conway AR.
October 27, 2010 Kris Allen and Blackbird Academy of Arts did a benefit concert here in Conway AR. Blackbird Academy asked Full Focus Inc. to provide the backline, house sound and lighting for the VIP event that took place right before the concert that evening. Full Focus also provided the front of house console, monitor console and some backline gear for the concert itself.
Chris Mayhaw headed up the event for Full Focus Inc.. The VIP event was a small acoustic type set and only for the sponsors. Our gear list was mostly Yorkville Sound for the PA, monitors and amps, as well as the backline gear, then an Allen & Heath front of house console. Lighting was a handful of 1 watt LED pars that simply accented the decor.
Chris was very pleased with the Yorkville Sound products and Full Focus is very pleased to offer their full line products for rentals and sales. Everybody had a great time and Blackbird Academy did a great job of organizing the entire event.
Lighting designers Rob Holland of AVI Staging Technology Group and Robert Dicken of Full Focus Inc. were able to successfully co-design the lighting package and control for the Silpada Designs 2010 National Convention in Missouri. Silpada is one of the nation’s largest sterling silver jewelry home party companies, with over 28,000 independent representatives. This year’s three-day annual conference at the Kansas City Convention Center attracted nearly 5,000 sales representatives and featured presentations, an awards night and an entertainment night.
29 semi trucks carried the support for the multi-purpose rig that consisted of about 100 Martin lighting fixtures with a few conventional channels for audience washes. Two Wholehog 3 consoles were used for control. The majority of the work load was placed on the MAC 2000 Performances. They were dedicated to the framework around the LED portals. All in all the Martin rig was at about 99% the entire show, having only to replace one fixture that was not responding as it should on day one. Props have to go out to Martin for this one. I dont know of many rigs with this many moving lights that would hold 99% throughout the week! Also props go out to Christie Lights for taking such good care of their rental gear.
Cory Combow from Full Focus was the ME for the show and did a great job keeping us up and running as well as taking care of all the satellite rooms the show had throughout the week. 
As far as control… The Hog 3 consoles we used on this one were rock solid as well. Joshua Gillespie from Full Focus found the new software seems to be hitting on resolving some of the old annoyances that were becoming “the norm” for the Hog 3′s. We were pleased with the rig as a whole on this one. Rob Holland did a great job with fixture placement and type making it an easy task for me to design some great looks for the client on this end. It was a great show!
RTD
Most people who attend events such as concerts, performing arts shows, parties and trade shows place most of their focus on the person or persons standing in the spotlight. However, Conway, Arkansas is home to a world class production team who has poured years of work into knowing exactly where to place the spotlight in order to make the person at center stage look their best. Full Focus Inc., is a Conway based production crew that has staged lighting design for performers and corporations worldwide. Under the leadership of Robert Dicken, a lighting design professional with over a decade of experience, Full Focus is devoted to making events of every size look top notch. Whether your event needs light color, placement, programming, or all three, the creative team at Full Focus will put together a production plan to make your event stand out. If youre in the market for Arkansas production services for a church setting, a convention or trade show, or a theater event, Full Focus has plenty of experience to give your event the extra sparkle and polish that accompanies professional lighting design services. Though Robert and his Arkansas production services team pour their creative touches into lighting design, their years of experience and discipline have given them the ability to approach this creative process with the analytical eye of engineers. This ensures the excellence in all facets of the production process, from planning through post production. If you’re looking for a production company to handle your next event, look no further than the Arkansas production services offered by Full Focus Inc.
For further information, please visit www.FullFocusInc.com
Media Contact:
Robert Dicken
Full Focus Inc.
2225 Prince St. Suite 4
Conway AR 72034
501-470-6343
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